Also according to Business Insider, native advertising will drive 74% of all advertising investment by 2021, reaching $21 billion in the US by 2018. Finally, estimates speak Country Email List of native display growth of over 200%, even though the majority of native spending is on social media. Looking from the publishers' side, we will single out the example of the New York Times, which, having entered the native market relatively late, today has one of the largest specialized related units, the T-Brand Studio, which employs 100 workers and closes deals for full content & native services.
It is worth noting that a native campaign today in the New York Times costs at least 100,000 dollars... There is no doubt that content marketing , and especially native advertising , is now emerging as the most important trend in digital marketing. However, the advertisers' concern regarding issues such as the measurement of results, the different and more effective solutions (social media and article writing, photos, videos, blogs, branded content tools, mobile apps, etc.), but also the new emerging formats, remains intense.
