Did you acquire enough customers this month? What are your projections for the next month? Are your leads getting enough publicity? Your KPIs and month-end revenue often depend on the answers to these questions. Unfortunately, too many times companies end up letting lead response time get lost in the sea of worries about future growth. After all, the B2B Email List sales team is focused on building a healthy sales stream for the business, prioritizing the actual number of leads in the pipeline to drive month-end revenue. However, lead response time is important if you want to focus on long-term growth . The faster you respond to your leads, the more likely it is to drive them down the sales funnel to ultimately convert. When it comes to lead response time, remember: time is money.

According to research , there are 21 times more chances of qualifying your lead with a quick response time than waiting more than 30 minutes. The window of time is short, and if you wait too long, you could end up missing out on a sale. What is lead response time? What is lead response time? The lead response time metric is the average time it takes a professional from the sales team to respond and follow up on a customer contact made through the service channels. It can be, for example, a call, an email, a message on social networks or even filling out a form or even downloading content. It is through these actions that it is possible to recognize that the user is interested in the product.