There are currently more than 12 million users using this platform (and the number is constantly increasing). When entrepreneurs understand that cost is no longer an issue, then other questions arise, namely how to make professional and effective videos for their communication. Precisely for this reason we Phone Number List created this article where we leave 7 essential tips for any business to start investing in video creation. Video can bring your business to life, conveying the mission, products and services in an attention-grabbing way. To maximize the effectiveness of your online videos, follow these guidelines below. What to do to be successful when editing a video online.

Be brief the average attention span continues to decline, so the shorter the video, the better. Longer videos can be effective in certain instances – such as complex speeches, presentations and product demonstrations – but in general, videos should be no more than two minutes in length. For more information on the optimal length of specific types of videos, check out articles available on video length online. Make a good quality video use a quality microphone and record in high resolution 720p or hd which has a resolution of 1280×720. You should also use a 16:9 widescreen aspect ratio. Using a video hosting site such as youtube or vimeo keeps your site loading faster and can also work as an seo tactic.