Define the customer journey lead nurturing consists of accompanying a person throughout the journey from when they leave us their data b2c email list for the first time until they become a customer. So it is logical to think that one of the first things we have to be clear b2c email list about is what that route is like. In general, marketers use the conversion funnel as in which users go through different phases as their interest and affinity for the brand increases. From there, and always thinking about the buyer person that you have previously defined, you can see what are b2c email list the specific steps to go through to accompany the lead with your lead nurturing strategy. 4) create and send segmented content to sell more with your digital marketing, there is a keyword: personalization .

People are tired of advertising treating them like sheep and trust brands that understand them. And to show your leads that you are one of them, you have to send them messages that make them feel unique. Therefore, the lead b2c email list nurturing strategy has to start from a series of segmented content based on the different buyer persona and the moment of the customer journey in which they find themselves. 5) automate communication flows if you've followed the strategies above, you already know what group or groups of people you're targeting, what path they need to take to become customers, and what messages they need to receive every step of the way. And now b2c email list you can get all these messages to be sent automatically. Today, there are many marketing automation solutions that allow you to create sequences of messages based on a series of parameters.